I hold a BA in Marketing and a Master’s degree in Cinema Production. I began my career in commercial production, rising in rank at agencies including BBDO, Leo Burnett, and Stink Studios, where I developed a deep understanding of how ideas are actually brought to life.

Over time, I became obsessed with the “why” behind the work. Were we reaching the right audience? Were we driving the intended response? That curiosity led me to pivot into brand and creative strategy in 2022.

Since then, I’ve worked across brands such as Jeep, Olive Garden, BetMGM, and the Pennsylvania Lottery.

I specialize in both brand and creative strategy- turning hard-to-explain brands into easy-to-choose ones.

Below are some of my favorite briefs.